1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.
Cookies can be "persistent" or "session" cookies:
- Session cookies: These are temporary and are deleted when you close your browser
- Persistent cookies: These remain on your device for a set period or until you delete them
Cookies can be "first-party" (set by us) or "third-party" (set by other companies whose services we use).
2. How We Use Cookies
365 Transfers uses cookies and similar technologies on our website (stokeontrentairporttaxi.co.uk) for the following purposes:
- To make our website work correctly
- To remember your preferences and settings
- To understand how visitors use our website
- To improve our website and services
- To show you relevant content
- To enable certain functions like language translation
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __session | Maintains user session state | Session |
| csrf_token | Security - prevents cross-site request forgery | Session |
| cookie_consent | Stores your cookie preferences | 1 year |
3.2 Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your language preference. If you do not allow these cookies, some features may not function properly.
| Cookie Name | Purpose | Duration |
|---|---|---|
| googtrans | Stores your language translation preference (Google Translate) | Session |
| selectedAirport | Remembers your selected airport for flight information | Session |
| booking_form_data | Temporarily stores booking form data if you navigate away | 1 hour |
3.3 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 - maintains session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| _gat | Google Analytics - throttles request rate | 1 minute |
3.4 Marketing Cookies
These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks conversions from Facebook ads | 3 months |
| _gcl_au | Google Ads - stores conversion tracking information | 3 months |
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We use the following third-party services:
4.1 Google Services
- Google Analytics: To analyse website traffic and usage patterns
- Google Translate: To provide language translation functionality
- Google Maps: May be used to display maps for pickup locations
For more information about Google's privacy practices, visit: Google Privacy Policy
4.2 Cabcher Booking System
Our booking form is provided by Cabcher. When you use the booking form, Cabcher may set cookies to enable the booking functionality. These are necessary for the booking process to work.
4.3 Payment Providers
When you make a payment, our payment provider may set cookies necessary for secure payment processing.
5. Managing Cookies
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device
- Delete individual or all cookies
- Block cookies from specific or all websites
- Block third-party cookies
- Accept or reject cookies when they are set
- Set your browser to notify you when cookies are being set
Here are links to cookie management instructions for common browsers:
5.2 Impact of Disabling Cookies
Please note that if you disable or decline cookies, some parts of our website may not function properly. Specifically:
- You may not be able to complete bookings
- Language translation may not work
- Your preferences may not be remembered between visits
- Some features may not display correctly
5.3 Opting Out of Analytics
To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on: Google Analytics Opt-out
6. Similar Technologies
In addition to cookies, we may use similar technologies:
- Local Storage: Stores data locally in your browser with no expiration date
- Session Storage: Similar to local storage but data is cleared when you close your browser
- Pixels/Web Beacons: Small transparent images used to track user behaviour
These technologies are subject to the same controls and purposes described in this policy.
7. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. There is currently no universal standard for how companies should respond to DNT signals. We currently do not respond to DNT signals, but you can use the cookie management options described above to control tracking.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or other factors. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about our use of cookies, please contact us:
- Email: privacy@stokeontrentairporttaxi.co.uk
- Phone: 03333 000111
- Address: 365 Transfers, Stoke-on-Trent, Staffordshire, United Kingdom
10. More Information
For more information about cookies and how to manage them, you can visit: